Understand the external and internal landscape to build a solid foundation for strategy.
PESTLE Analysis
To understand the macro-environmental landscape and identify potential opportunities or showstoppers for your concept before investing resources.
Porter's Five Forces
To assess the attractiveness of the potential industry. Is it a competitive battlefield or a space with room for a new player?
Value Chain Analysis
To prospectively map out the activities needed to bring your idea to life, identifying where value will be created and what capabilities are required.
SWOT Analysis
To synthesize your research from PESTLE/Porter's into a clear picture of the potential internal strengths/weaknesses of your proposed idea versus external opportunities/threats.
Define a clear, high-level goal and the objectives required to achieve it.
GOST Analysis
To transform your abstract idea into a concrete, high-level goal, providing a clear direction for further planning and validation.